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Digital Marketing - one of the most frequently  mentioned buzzwords in marketing. Marketers   praise it’s the way to grow an online business and  academies all over the World advertise their new   digital marketing courses as the next big thing. How can you take advantage of this to boost your   career and unlock the business opportunities  digital marketing has to offer? The first step   is to understand how digital marketing works and  that is exactly what you’ll learn in this video.   Let’s get started with a simple  definition of digital marketing.   Digital marketing is a form of marketing for  promoting and selling products or services on the   Internet. It’s the process of leveraging different  online marketing channels like search engines,   social media networks, and email to reach your  target audience. Through digital marketing,   you can find people interested in  your offering, interact with them,   and build trust with your brand. Digital  marketing has a number of types, the most   important are website marketing, search engine  optimization, content marketing, PPC advertising,   social media marketing, email marketing,  video marketing, and affiliate marketing. To understand how digital marketing  works, let’s see how the different   digital marketing types can be used  in an online marketing campaign. Meet John. John wants to promote his online  business and find customers to buy his products. He knows that his potential  customers are out there,   he knows that digital marketing is the way  to go but he doesn’t know how to get started.   Let’s help John by laying out a  digital marketing strategy he can use. The first thing that John has to do is to create  a website to showcase his brand, products,   and services. It doesn’t have to be fancy but  it should be fast, mobile-friendly, easy to use,   and offer a great experience to users. This  is what website marketing is all about.   A website is the focal point of  all digital marketing campaigns   and the medium to present your  brand to the online world. The next action that John should take  is to start thinking about content.   In the digital world, marketing is done through  the use of online content. Things like blog posts,   videos, images, and podcasts are some of  the content types he can use to grab the   audience’s attention and generate interest in  his brand. This is what content marketing is   all about. Through a well-planned content  marketing strategy, John can identify his   audience’s problems and create valuable and  relevant content to satisfy their needs. The next task John has to deal with is Search  Engine Optimization. SEO will help John’s website   to rank higher in the search results and reach the  billions of people that use search engines on a   daily basis. During this stage, he will make sure  that his content is relevant to what users want   and that search engines can access and understand  his website. He will use different SEO techniques   to convince ranking algorithms that his website  deserves to be in the top positions of the results   for keywords related to his business. SEO is  the best form of online marketing that can get   you highly targeted traffic 24/7 without  paying for it BUT it takes time to work. So, while waiting for SEO to work,  John can explore other channels   like PPC advertising. With PPC advertising John  can show his ads on top of the Google search   results and in the thousands of websites that  participate in the Google advertising network.   Every time someone clicks an  ad and visits his website,   John will pay a fee to the advertising platform.  His ads will not be shown to all users but to   those that are actively searching for  information related to his offerings. The next item in John’s task list is social  media marketing. To further expand his reach,   he needs to have a presence in the same  places his potential customers’ hangout   and this is none either than social networks.  Websites like Facebook, Twitter, and Instagram,   have billions of active users that  might be interested in John’s brand.   These platforms have advertising tools  you can use to segment their users based   on their location, interests, demographics,  and target them with image and video ads. As Jonh’s audience grows and more people visit  his website, he can start engaging with them.  The best channel for this task is email  marketing. Email is the most commonly used   communication medium and a highly effective sales  channel. Through carefully crafted email messages,   John can keep his audience engaged and  nurture them until they become new customers. Next on the list is video marketing.  A lot of users are turning to YouTube,   Tik-Tok, and other video platforms  before they make a buying decision.   John can take advantage of this by creating  amazing videos that help people solve a problem,   make a decision, or simply have fun. Besides being  a great sales channel, video marketing is one of   the best ways to increase brand awareness  and build a community of loyal followers.  The last but certainly not least channel John can  use is Affiliate Marketing. Affiliate marketing   is one of the oldest forms of marketing that has  grown considerably with the rise of the Internet.   The way it works is simple. John will give a  commission to other people for promoting his   products on their website and audience.  For John, this means more business while   his affiliates are getting a commission for  each sale. Affiliate marketing is not only a   great way to increase sales but affiliates can  become the best representatives of your brand. That’s what digital marketing is all about. John  can now continue optimizing his campaigns by   carefully analyzing his digital analytics.  By making informed decisions and with lots   of patience, he can watch his business  grow with the help of digital marketing.